What is whey protein and why is it in Pro-BOOM?
Whey protein is a dairy protein, making up about 20% of the protein in milk. Hands down, whey protein is one of the best protein sources available for anyone involved in regular physical activity. Classified as a fast dietary protein due to its very quick digestion and absorption in the gut, whey is especially important during the short term recovery period (0-1 hr after exercise). At a time when protein synthesis rates are at peak activities, whey quickly delivers a high quality protein source to muscle tissue, helping to ensure optimal growth and repair.  

How does soy protein compare to whey protein?
Although soy protein does have its benefits, whey is a better protein for the athlete in regards to short term recovery. The two main reasons lie in whey's fast absorption rates and its excellent biological value (BV). Whey is a higher quality protein than soy, containing a high volume of the key amino acids important for protein synthesis/growth, proper immune system function, and the body's production of glutathione, a powerful antioxidant in the body. Soy lacks these important amino acids in high volume. Combining these two attributes, when rapid absorption of amino acids is required immediately after exercise, whey is able to quickly provide these to the body via an excellent protein source.

How does Pro-BOOM! compare to other recovery products?
When compared ounce to ounce to other recovery products on the market, Pro-BOOM! dominantly stands out as a superior post-exercise nutrition supplement. Utilizing a concentrated blend of nutrients in a small volume (3 oz), Pro-BOOM contains the highest amount of carbohydrates and protein versus the competition (see table below). And when timing of nutrient intake is absolutely critical after exercise, Pro-BOOM! uses the unique delivery system of a gel to deliver these to the body as quickly and efficiently as possible so that glycogen reloading and muscle protein recovery are maximized.