The latest in First Endurance's line up to help you get the most out of yourself on the bike. Counting the likes of Levi Leipheimer, Fred Rodriguez and Dave Zabriskie in their stable, First Endurance's MultiV multivitamins provide you with all the vitamins and minerals you need so that you can train and race with confidence. MultiV comes hot on the heels of the company's E3 sports drink, Ultragen recovery drink and Optygen supplement- combining to help the endurance athlete go further, faster-legally.
ProCycling Magazine (Jan. 2006)
Understanding the nutritional supplement category can be tricky - too often products are based more on "marketing" and less on "science". But one nutritional company that actually bases their products on science is First Endurance. We talked to them about their corporate philosophy and the development of their new "Multi-V" daily vitamin...more info.
Pez Cycling News
"Multi-V is the only multivitamin that contains Carbogen. This patented enzyme blend has been shown in clinical studies to improve carbohydrate utilization and increase time to exhaustion significantly. "The clinical study that was done on elite cyclist who used Carbogen with a meal replacement bar increased blood glucose an average of 23% during exercise." Says Robert Kunz (Sr VP of R&D at First Endurance), who goes on to say: "What's really unique about this new formulation is that the benefits are immediate. Athletes will notice it the first time they use it." Multi-V highlights: Contains endurance-specific vitamins, minerals and antioxidants; improves endurance with patented Carbogen; improves circulation and blood flow with Ginko Biloba; unmatched oxidative protection with high yield ORAC antioxidants"
ROAD Magazine (Nov. 2005)
"Multi-V is the first multinutrient vitamin that's clinically proven to enhance endurance. This unparalleled formulation contains clinically effective doses of Carbogen, ORAC test antioxidants, ginko biloba, green tea extract and endurance-specific vitamins and minerals. Like the other First Endurance products, Multi-V combines the latest clinical research with valuable input and feedback from endurance athletes. What's unique about this vitamin is that athletes will actually notice the benefits the first time they take it."
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