Optygen and Ultragen #1 in Choice Awards

November 12, 2004-Salt Lake City, UT- First Endurance is pleased to announce that both Optygen and Ultragen were awarded the 2004 Choice awards on mtbr.com. Consumers evaluated Optygen, Ultragen and sixty-three other popular endurance supplements and gave Optygen (4.93 out of 5.0) and Ultragen (5.0 out of 5.0) the 2004 Choice Awards in the "Nutrition" category. Mike Fogarty, VP of Sales & Marketing at First Endurance says "The Consumer Choice Award is special because it's essentially a stamp of approval from our customers. Having both Optygen and Ultragen win the award shows us endurance athletes are pleased with our products."

Optygen Reviews*:
"I am a skeptic when it comes to nutritional supplements. I believe your best bet is a good well rounded diet and plenty of it, with ample hydrations as well. When I first took Optygen I was not expecting anything. But I instantly noticed that I was much stronger off the bike and onto the run. I felt I could jump right into fast race pace running without the normal transition period for the first mile to get my run legs under me. After taking Optygen for a few months I found my recovery from hard efforts was much quicker and I seemed to have another gear in training and racing. I am still a skeptic about nutritional products but I would not give this stuff up. It works and that's the bottom line."

"I've used Optygen extensively and have found it to be very effective. I've been racing for 15 years and know my body well. I was skeptical at first, but after 1 week I began to notice the effects of Optygen. I found that I could push harder and hold it longer. I also found that my recovery between hard efforts within a workout/race was better as well as between workouts."

"Does what it says it will do. I have used Optygen for two seasons and can testify that it really does allow you to increase your training effort and thereby increase your level of fitness. I race from Europe to Canada, all corners of the USA and am heading to the Pacific next week. Without Optygen, I could not do 2-aday workouts and feel fresh the next day."

Ultragen Reviews*:
"The best recovery product that I am aware of. Tastes great and it really works. I take the Ultragen product as soon as I can after a race or really hard effort. The next day I feel much better (read less sore) than I ever did before I discovered Ultragen."

"This past weekend I did a hard 3hr mtn bike ride @ 11am, drank a serving of Ultragen and then raced a Criterium @ 4:30pm the same day and won against a strong field of 30+ Cat 1-3 women! I even felt great the next day on my bike. Ultragen works better than any other recovery drink available!"

"Single best recover drink I have ever had. Instantly disolves, with great taste. Killer protein that absorbs fast. Day after work out full intensity possible."

*To read all the reviews, go to: http://www.mtbr.com/awards/nutrition.asp

About First Endurance:
First Endurance was started by two racing fanatics (a cyclist and a triathlete) with a healthy obsession for sports nutrition. The idea was simple. Give endurance athletes access to formulas that are developed for one specific reason-to maximize endurance performance. First Endurance is committed to using only the highest-quality ingredients and uses the latest scientifically validated technological advancements. First Endurance proudly sponsors the Subaru Factory Cross-Country Ski Team and the Navigators, Sierra Nevada and Webcor professional cycling teams. In addition, First Endurance sponsors professional triathletes Peter Kotland, Raynard Tissink, Jamie Whitmore and various other endurance athletes.