RESEARCH & DISCOVERY

In the late 60's a Florida physician added carbohydrate and electrolytes to water and showed an improvement in re-hydration and exercise endurance. Although there are many different brands and flavors of sports drinks on the market today they all have the same basic formula as developed by the Florida physician 30 years ago.

In l997, six of the country's top exercise physiologists met with the goal of developing the next generation of sports drinks. Out of this conference came ACCELERADE, the first sports drink that provides rapid hydration plus the added benefits of all natural protein to re-energize muscles during exercise and help muscles recover faster after exercise.

Beyond Hydration
To understand why ACCELERADE is such a significant advance one must first understand the nutrition and hydration needs of working muscles. Replenishing fluids during exercise is crucial. When the body is depleted of fluid through sweating body temp elevates and exercise performance drops. Rehydration is the most important function of a sports drink and almost all sports drinks do an excellent job in this regard, as does water. In addition to fluids, muscles also need energy to work optimally. That's why sports drinks are better than water since most contain carbohydrate (the ideal amount is 6-8%).

What makes ACCELERADE breakthrough is that it is the first sports drink that contains protein in combination with carbohydrate. And not just any amount of protein. Research has shown that the ideal ratio is 4 grams of carbohydrate to 1 gram of protein which is the amount found in ACCELERADE's patented formula.

Protein at this level actually increases the amount of carbohydrate that gets into the muscle during exercise. More energy into the muscle gives you more endurance, which is exactly what sports scientists at the University of Texas found when they compared ACCELERADE to a conventional sports drink. The researchers showed that protein-powdered ACCELERADE extends endurance up to 24% compared to a conventional sports drink and up to 57% compared to water.

Recovery, The Key To Peak Performance
The other advantage of protein in a sports drink is that it speeds muscle recovery. Everyone, whether a professional athlete or a weekend warrior, experiences muscle soreness after a workout. There are 3 causes.

One, muscle protein is damaged as a natural consequence of exercise. Muscles need protein to start the re-building process. Because ACCELERADE is the only sports drink that contains protein it gives your muscles a jump on the repair process.

Additionally, during extended exercise, up to 15% of the muscles' energy comes from the breakdown of muscle protein. Having protein in a sports drinks spares the breakdown of protein from the muscle. The result a quicker recovery.

The third cause is the build up of free radicals. These molecule attack and damage muscle protein. This is why ACCELERADE contains vitamins C and E, which have been shown to reduce free radical build up.

What It Does	Water	Conventional Sports Drink	ACCELERADE
Gatorade	Powerade	Cytomax
Restore Fluids
Restore Electrolytes
Replenish Muscle Glycogen
Reduce Free Radical Formation
Prevent Muscle Protein Breakdown
Speed Muscle Recovery

The Bottom Line
Protein-powered ACCELERADE delivers three important benefits:

PLAY HARDER - Whether you are a runner, swimmer, soccer player, basketball player or cyclist you have experienced muscle fatigue in the latter stages of a game, competition, or workout. ACCELERADE, by extending endurance, compared to water or a conventional sports, enables you to play harder, longer.

REDUCE INJURIES - A primary cause of injuries is muscle fatigue. Fatigue slows reaction times and decreases muscle performance, which are the primary reasons that the incidence of injuries increases dramatically in the late stage of a game or competition. ACCELERADE can delay muscle fatigue.

RECOVERY FASTER - The ability of any athlete to perform at their best is directly related to how fast their muscles recover after exercise. Protein enhanced ACCELERADE gives your muscles a jump-start on recovery.

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